Brand Communication

Chinachem Group
CCG HEART

 

CCG HEART

Anew kind of membership rewards programme that believes doing good means happiness. CCG Hearts encourages all of us to engage with our communities, so we can make Hong Kong a better place — together. And that, is something truly worth rewarding.

Two young adults, a woman and a man, taking a selfie together outside in an urban setting with modern glass buildings in the background. Both are smiling and holding smartphones.
A poster in Chinese promoting a rewards program called CCG Hearts, featuring images of smiling people including a young woman and man taking a selfie, an elderly woman and a young girl shopping, and a boy holding a box of toys. The poster includes ic
A young woman and man taking a selfie with smartphones in an urban outdoor setting, with modern glass buildings in the background.
Two women smiling and exchanging a grocery bag filled with vegetables on an outdoor basketball court, with a high-rise apartment building in the background and pink heart shapes behind them.
A smiling young boy holding a cardboard box filled with toys, including books, a panda plush, a soccer ball, and toy musical instruments, standing outdoors in a lush green park with trees and plants, with tall buildings in the background.
A young man and woman sitting at a table outdoors, sharing a drink with two straws. They are smiling at each other, with a yellow heart outline in the background, and greenery around them.
A group of people sitting in an auditorium watching a presentation in a modern, glass-walled building with multiple floors. There is a large screen display showing a young boy and some international text.
Indoor event space with a large digital sign promoting a membership rewards program, featuring images of smiling people and text in Chinese and English. The space has multiple levels of glass-walled corridors, and some people are seated or walking around.
Group of people standing on a stage in front of a large digital screen at a corporate event. The screen displays event details and logos, with some individuals holding signs and others smiling for the photo.
A woman smiling and holding a white stick standing in front of a large blue sign with Chinese and English text. The sign advertises a lucky draw event with big rewards, sponsored by CCG Hearts, and includes a QR code and app download information.
A hand holding a lottery ticket with Chinese characters and English text indicating it is a prize voucher from CCG Hearts. The ticket states the winning amount of 1,000 points and includes QR codes and informational text in Chinese and English.
A woman standing next to a teal-colored promotional display with text in Chinese and English, advertising the 'CCG Hearts' app, with a colorful, blurred background.
Close-up of a teal-colored game machine with a digital screen showing a heart-shaped graphic and a score of 600 points, with several black and colorful circular tokens arranged at the bottom of the machine, and a white stick or pointer touching the t