Brand Communication

DBS Black Card

 

COLOUR YOUR HORIZONS

Sometimes the journey is more exciting than the destination itself.

To encapsulate this feeling, we have taken inspiration from ‘first light’ - the moment when your window opens and the slither of light is the mark of an exciting story ahead. This treatment is expressed through a of ‘reveal’ with light, with a variety of different shades, bands and colour to allude to the many wonderful journeys this card will being the user.