Tree of Life
Xi’an MIXC

Xi'an MIXC: Discarded Visual & Brand Identity Concept Proposal

The architectural landmark of Xi'an MIXC is a unique tree-inspired structure, with its design deeply rooted in the imagery of the ginkgo tree. Ginkgo leaves share a millennium-old bond with the city of Xi'an. Drawing inspiration from this profound connection between nature and history, we created a series of brand identity concepts that blend contemporary aesthetics with deep local heritage.